FirmAtlas
Company handbook · PRU · Prepared by FirmAtlas · firmatlas.app · printed 2026-10-17
PRU · CIK 1137774 · LATEST FILING: 10-Q JUN '26 · FILED AUG 5, 2026
Prudential Financial, Inc.
$115.91
−0.44 (−0.38%)
Close, Oct 16, 2026 · 52-week $92–128
Last fiscal year
Prudential Financial, Inc. reported revenue of $60.8B for the year ended Dec 31, 2025 (FY25), down 13.7% from FY24. Net income was $3.6B. Source: 10-K filed Feb 12, 2026.
Market cap
$41.0B
P/E
10.5
P/B
1.3
Div yield
4.79%
Op. ROE
25.6%
Revenue 1Y
−13.7%/yr
EPS 1Y
33.2%/yr
Shares 1Y
−2%
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Median
Daily closes, split-adjusted · ratios at each fiscal year end
Company
CEOAndrew F. Sullivan
HQNewark, NJ
AuditorPricewaterhouseCoopers LLP
Year endsDecember
Compounded growth & averages
10Y
5Y
3Y
TTM
Share price
3.2%
0.9%
6.6%
16.1%
Upgrade to see 10 years
Share price: yearly compound rate of the traded close; the last column is the past year.
Where the earnings went · FY24–FY25
$6.3B net income
Dividends
$3.8B
60.6%
Buybacks
$2.0B
31.7%
Retained
$486M
7.7%
Growth engines
How much of the profit growth came from new investment, and how much from running the business better.
Upgrade to see 10 years
Financials
Last 2 years · Upgrade to see 10 years · USD millions · each year opens its 10-K · change vs previous year
Last 4 quarters · USD millions · quarter-end month shown · change vs same quarter a year earlier
TTM = the last four quarters, to Jun '26. Balance-sheet rows show that latest quarter. “—” where the quarters do not add up to the annual figures. No TTM for cash: our quarterly rows do not hold short-term investments yet, and annual cash includes them.
Income
Net premiums earned
42,897
30,797−28.2%
—
Net investment income
19,909
21,473+7.9%
—
Total revenue
70,405
60,774−13.7%
64,765
YoY
−13.7%
Losses & loss adjustment expenses
47,119
35,224−25.2%
—
Policy acquisition costs
1,492
1,635+9.6%
—
Pre-tax income
3,209
4,656+45.1%
—
Net income
2,727
3,576+31.1%
3,918
YoY
+31.1%
EPS (diluted, $)
7.50
9.99+33.2%
11.05
YoY
+33.2%
Balance sheet
Total assets
735,587
773,740+5.2%
783,554
Cash & short-term investments
18,520
19,749+6.6%
—
Investments
444,780
470,519+5.8%
—
Other assets
272,287
283,472+4.1%
—
Total liabilities
707,715
741,302+4.7%
751,977
Other liabilities
707,715
741,302+4.7%
—
Shareholders’ equity
27,872
32,438+16.4%
31,577
Shares outstanding (M)
359
354−1.6%
—
Total liabilities = total assets − shareholders’ equity, so it includes minority interest where a company has one.
Cash flow statement · as filed
Cash from operations
8,502
6,271−26.2%
10,969
Net income
2,846
3,732+31.1%
—
Depreciation & amortization
383
128−66.6%
—
Stock-based compensation
314
257−18.2%
—
Working capital & other
4,959
2,154−56.6%
—
Cash from investing
(28,585)
(25,892)n/m
—
Investments bought
(72,997)
(67,592)n/m
—
Investments sold / matured
59,059
45,218−23.4%
—
Other investing
(14,647)
(3,518)n/m
—
Cash from financing
19,394
20,773+7.1%
—
Dividends
(1,891)
(1,926)n/m
—
Buybacks
(1,000)
(1,000)n/m
—
Shares issued
201
109−45.8%
—
Other financing
22,084
23,590+6.8%
—
Net change in cash
(943)
1,229n/m
—
Where the earnings went
Income
Sep '25
Dec '25
Mar '26
Jun '26
Revenue
17,888
15,690
15,526
15,661
vs year-ago quarter
Net income
1,431
905
597
985
vs year-ago quarter
Net margin
8.0%
5.8%
3.8%
6.3%
EPS (diluted, $)
4.01
2.56
1.68
2.80
vs year-ago quarter
Balance sheet
Sep '25
Dec '25
Mar '26
Jun '26
Total assets
776,302
773,740
765,396
783,554
Cash & equivalents
17,469
19,749
15,936
15,162
Total debt
18,797
18,856
18,882
19,663
Shareholders’ equity
32,094
32,438
31,975
31,577
Cash flow
Sep '25
Dec '25
Mar '26
Jun '26
Operating cash flow
4,296
3,319
1,008
2,346