FirmAtlas
Company handbook · NOW · Prepared by FirmAtlas · firmatlas.app · printed 2026-10-16
NOW · CIK 1373715 · LATEST FILING: 10-Q JUN '26 · FILED JUL 23, 2026
SERVICENOW, INC.
$141.97
−6.60 (−4.44%)
Close, Oct 16, 2026 · 52-week $81–193
Last fiscal year
SERVICENOW, INC. reported revenue of $13.3B for the year ended Dec 31, 2025 (FY25), up 20.9% from FY24. Net income was $1.7B, operating cash flow $5.4B and free cash flow $4.6B. Source: 10-K filed Jan 29, 2026.
Market cap
$148.7B
P/E
89.0
EV/EBITDA
56.6x
P/B
11.9
ROIC
17.1%
Revenue 1Y
20.9%/yr
EPS 1Y
21.9%/yr
Shares 1Y
+1%
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Median
Daily closes, split-adjusted · ratios at each fiscal year end
Company
CEOWilliam R. McDermott
HQSanta Clara, CA
AuditorPricewaterhouseCoopers LLP
Year endsDecember
Revenue by segment · FY25
License And Service97%
Technology Service3%
Compounded growth & averages
10Y
5Y
3Y
TTM
Share price
25.1%
1.4%
8.8%
−20.6%
Upgrade to see 10 years
Share price: yearly compound rate of the traded close; the last column is the past year.
Where the cash went · FY24–FY25
$5.5B deployed
Capex
$1.7B
31.5%
Acquisitions
$1.2B
22.0%
Buybacks
$2.5B
46.5%
Operating cash flow over the period: $9.7B. Total debt changed by $0M. R&D of $5.5B is already inside operating costs.
Growth engines
How much of the profit growth came from new investment, and how much from running the business better.
Upgrade to see 10 years
Financials
Last 2 years · Upgrade to see 10 years · USD millions · each year opens its 10-K · change vs previous year
Last 4 quarters · USD millions · quarter-end month shown · change vs same quarter a year earlier
Per-share figures are split-adjusted (5-for-1 split after FY23).
TTM = the last four quarters, to Jun '26. Balance-sheet rows show that latest quarter. “—” where the quarters do not add up to the annual figures. No TTM for cash: our quarterly rows do not hold short-term investments yet, and annual cash includes them.
Income
Revenue
10,984
13,278+20.9%
14,732
YoY
+20.9%
Gross profit
8,697
10,295+18.4%
11,015
Gross margin
79.2%
77.5%−1.6 pp
—
Operating income
1,364
1,824+33.7%
1,680
Operating margin
12.4%
13.7%+1.3 pp
—
EBITDA
1,928
2,562+32.9%
—
EBITDA margin
17.6%
19.3%+1.7 pp
—
Interest expense
23
22−4.3%
—
Interest coverage
83.83x
116.45x+32.63x
—
Net income
1,425
1,748+22.7%
1,670
YoY
+22.7%
Net margin
13.0%
13.2%+0.2 pp
—
EPS (diluted, $)
1.37
1.67+21.9%
—
YoY
+21.9%
Balance sheet
Total assets
20,383
26,038+27.7%
31,666
Cash & short-term investments
2,310
3,732+61.6%
—
Accounts receivable
2,240
2,627+17.3%
—
Net PP&E
1,763
2,289+29.8%
—
Other assets
14,070
17,390+23.6%
—
Total liabilities
10,774
13,074+21.3%
19,150
Accounts payable
68
204+200.0%
—
Other liabilities
10,706
12,870+20.2%
—
Shareholders’ equity
9,609
12,964+34.9%
12,516
Total liabilities = total assets − shareholders’ equity, so it includes minority interest where a company has one.
Cash flow statement · as filed
Cash from operations
4,267
5,444+27.6%
5,308
Net income
1,425
1,748+22.7%
—
Depreciation & amortization
564
738+30.9%
—
Stock-based compensation
1,746
1,955+12.0%
—
Working capital & other
532
1,003+88.5%
—
Cash from investing
(2,501)
(1,689)n/m
—
Capex
(852)
(868)n/m
—
Acquisitions
(113)
(1,084)n/m
—
Investments bought
(5,031)
(2,814)n/m
—
Investments sold / matured
3,752
4,138+10.3%
—
Other investing
(257)
(1,061)n/m
—
Cash from financing
(1,343)
(2,340)n/m
—
Buybacks
(696)
(1,840)n/m
—
Other financing
(647)
(500)n/m
—
Net change in cash
406
1,422+250.2%
—
Free cash flow (OCF − capex)
3,415
4,576+34.0%
4,580
Where the cash went
Operating cash flow
4,267
5,444+27.6%
5,308
Reinvested in the business
965
1,952+102.3%
—
% of operating cash flow
22.6%
35.9%
Capex
852
868+1.9%
728
Acquisitions
113
1,084+859.3%
—
R&D (memo, already in costs)
2,543
2,960+16.4%
—
Free cash flow
3,415
4,576+34.0%
4,580
YoY
+34.0%
Returned to shareholders
696
1,840+164.4%
—
% of free cash flow
20.4%
40.2%
Buybacks
696
1,840+164.4%
—
FCF conversion (FCF ÷ net income)
239.6%
261.8%+22.1 pp
—
Owner earnings
—
1,367
—
Owner earnings margin
—
10.3%
—
Returns & ratios
ROIC (all capital)
15.3%
17.1%+1.7 pp
—
ROIC (operating)
28.4%
32.6%+4.2 pp
—
ROE
14.8%
13.5%−1.3 pp
—
ROA
7.0%
6.7%−0.3 pp
—
ROCE
11.3%
11.7%+0.4 pp
—
NOPAT
1,118
1,410+26.1%
—
Invested capital (operating)
3,935
4,712+19.7%
—
Invested capital (all)
7,299
9,232+26.5%
—
Reinvestment rate
—
55.1%
—
Income
Sep '25
Dec '25
Mar '26
Jun '26
Revenue
3,407
3,568
3,770
3,987
vs year-ago quarter
Gross profit
2,633
2,734
2,830
2,818
Gross margin
77.3%
76.6%
75.1%
70.7%
Operating income
572
443
503
162
Net income
502
401
469
298
vs year-ago quarter
Net margin
14.7%
11.2%
12.4%
7.5%
EPS (diluted, $)
2.40
0.38
0.45
0.29
vs year-ago quarter
Balance sheet
Sep '25
Dec '25
Mar '26
Jun '26
Total assets
21,789
26,038
24,381
31,666
Cash & equivalents
2,734
3,732
2,710
2,517
Total debt
—
—
—
7,517
Shareholders’ equity
11,301
12,964
11,728
12,516
Cash flow
Sep '25
Dec '25
Mar '26
Jun '26
Operating cash flow
813
2,238
1,670
587
Capex
235
238
141
114
Free cash flow
578
2,000
1,529
473
vs year-ago quarter