Apple Inc.
Apple designs and sells iPhones, Mac computers, iPads, wearables such as the Apple Watch and AirPods, and home products. It also sells services for these devices: the App Store, iCloud, AppleCare, Apple Music, Apple TV, advertising, and payments (Apple Card, Apple Pay).
- SegmentsAmericas 43% · Europe 27% · Greater China 15% · Rest of Asia Pacific 8% · Japan 7% (FY25)
- ProductsiPhone 50% · Services 26% · Wearables 9% · Mac 8% · iPad 7% (FY25)
- CustomersConsumers, businesses, schools and governments; sold in its own stores and online, and through phone carriers and other resellers
- ChangeServices 26% of revenue in FY25, up from 9% in FY15
- Cash useFY16–FY25: buybacks $713.2B · dividends $141.4B · capex $111.2B · acquisitions $3.8B
Reinvested 12% of operating cash flow · returned 105% of free cash flow
Apple Inc. reported revenue of $416.2B for the year ended Sep 27, 2025 (FY25), up 6.4% from FY24. Net income was $112.0B, operating cash flow $111.5B and free cash flow $98.8B. Source: 10-K filed Oct 31, 2025.
Tim Cook moved from CEO to Executive Chair on September 1, 2026, and John Ternus, Senior Vice President of Hardware Engineering, became CEO; Art Levinson moved from Chair to Lead Independent Director.
8-K · Apr 2026In the Epic Games case, the Ninth Circuit in December 2025 upheld in part the injunction barring commissions on purchases made outside an app, but held Apple can charge some commission on link-out purchases. On June 30, 2026, the Supreme Court agreed to review the standard for civil contempt in the case.
10-Q Jun '26R&D was $11,729 million in the June 2026 quarter against $8,866 million a year earlier.
10-Q Jun '26